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The Business Information Group
is represented in most European countries. All members are
competent and experienced in running research projects with
data collection through:
- Telephone interviews
- Self-completion questionnaires
- Depth interviews
- Desk research
- Focus groups
- Mystery shopping
- The Internet
The Business Information Group one-source solution offers
a significant advantage where research has to be conducted
in different countries. |
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Presence and a thorough understanding of the local culture, traditions
and language can all be decisive factors that determine the success
of a survey or research project. When you enter into a contract with
a member of the Business Information Group that member takes overall
responsibility for fulfilling the contract. That member (usually,
but not necessarily, in your home country) co-ordinates and is fully
responsible for proposing and completing the whole project - including
the work carried out in other countries by fellow member agencies.
You will get one complete offer, you will place one complete order
and you will receive one complete report.
Placing your research project with a Business Information Group
member provides the security of a quality project where segments
of the research are carried out locally in different countries.
Only research agencies that are able to live up to the high-quality
demands of the association are admitted as members.
The focus within each member organisation is on achieving best
practice internal working procedures, in which quality is paramount
and constant emphasis is placed on development and education. This
philosophy ensures a rapid response coupled with accurate surveys
of both local and international tasks.
The members of the Business Information Group subscribe to the
International Code of Marketing and Social Research Practice of
the International Chamber of Commerce and ESOMAR.
Through sharing best practice, measuring our own customers’
satisfaction and benchmarking our performance we aim to be a learning
organisation. As part of our commitment to our customers we are
always learning and developing new approaches. By encouraging creativity
and innovative thinking we aim to provide our customers with clear
guidance that addresses the relevant business issues.
Background
As borders disappear and company mergers are an everyday occurrence, a new agenda for thousands of European companies has been written. As a consequence, most companies are experiencing an increasing number of foreign competitors entering their domestic markets and challenging all aspects of the customer's buying proposition.
Free trade across European borders, coupled with a lack of real differentiators in product attributes, has resulted in fierce competition and created serious problems for many businesses. This has been exacerbated by substantial over-capacity within many market sectors.
Mergers and take-overs in business-to-business markets have resulted in companies that are fewer in numbers and larger in volume. For successful companies in this environment, the move has been from transactional selling to customer relationship management.
These new, larger and internationally oriented companies prefer to deal with fewer suppliers with whom they choose to build close partnerships based around strategically important areas such as product development, product and price, distribution and service.
With this increased market globalisation, progressive businesses are looking to work with market research companies who are able to meet their needs for efficient and professional analysis both nationally and internationally.
It is in response to these developments that the Business Information Group, BIG, was established in 1993.
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