FBInnovation Germany


P.O. Box 50 11 05
D-50971 Cologne
Tel: +49 221 34081201
Fax: +49 221 34033985
E-mail: fritz.brandes@fbinnovation.de
Website: www.fbinnovation.com

FBInnovation is specialist in B2B surveys and building upon the experience gained from more than 800 projects with medium-sized companies, FBInnovation has developed a successful concept for the systematic and flexible design and conduct of customer and market analyses.

FBInnovation stands for:

• Professional know-how and practical experience within a range of industry sectors.
• Long-term experience especially in customer, competition and employee satisfaction analyses.
• In-depth knowledge of the particular requirements of medium-sized companies due to long-term practical experience in sales and marketing.

Due to standardized procedures tailored to the clients’ particular needs, FBInnovation works in an extremely cost-efficient manner both at a national and international level in approx. 25 languages with native speakers.
FBInnovation offers all of the available and commonly used survey and interview tools. Depending on the expected project results and the size of the target group to be interviewed the most appropriate method is selected together with the client (e.g. telephone, online or face-to-face).

An extract of the service portfolio:

Customer satisfaction surveys
Image analysis
Internal customer satisfaction
Brand analysis
Employee satisfaction surveys
Market analysis
Competitor analysis
Sales analysis
Market potential analysis

FBInnovation was founded in 1996 as a market research institute and cooperating member of the international Business Information Group (BIG).

Over the last 15 years the company has built up an enviable client base of industrial and service companies from different sectors.
FBInnovation has conducted surveys (partly worldwide) for the following industries:

• Chemical
• Financial and other Services
• Printers, Publishers, Advertising Agencies
• Electronics and Electrical Equipment
• Logistics Service Providers
• IT- and Communication Systems
• Automotive and Energy
• Plastics and Extrusion Technology
• Machine and Plant Construction

Number of employees: 3 permanent staff, 30 freelance staff members, interviewers

Background and experience:

Fritz Brandes (Managing Director) – MBA, 16 years successful sales management in technical products and capital goods industries, 15 years in B2B market research; special interest: Service quality, drivers of and impact of customer satisfaction on customer loyalty
Annett Linnartz – International Business Graduate (Germany and UK), 9 years in B2B market research; responsible for data analysis and report writing

All team members, interviewers and analysts have own professional experience in B2B companies which is an important prerequisite for industrial market research.

Member of professional associations:
ESOMAR (World Association of Opinion and Marketing Research Professionals)
BVM (Trade Association of German Market Research Professionals)
Marketing-Club Düsseldorf e.V.