8000 AK Zwolle
Tel: +31 38 420 21 30
Fax: +31 38 420 46 42
The Onderzoek & Innovatie Groep is a company for independent market research and consultancy, located in Zwolle. You can rely on us for the most diverse studies. We have years of experience in conducting research, for example in the field of satisfaction, loyalty, image, products, and competitors.
The Onderzoek & Innovatie Groep consists of a small group of expert staff, whereby customization and personal contact is guaranteed.
Based on the wishes and needs of the customer, we make an appropriate research proposal. Thereby, a quantitative or qualitative research method may be chosen. We collect, analyse, report and evaluate information which is of crucial importance for your organisation. The necessary information is collected carefully, making it reliable and directly applicable.
The services of the Onderzoek & Innovatie Groep does not end by delivering a report. We are a specialist in giving custom advice. Thus, you can be sure that the results from the study can be converted into action. The advice about the implementation of the results in practice are as comprehensive as you want.
In short, with the Onderzoek & Innovatie Groep you are at the right place for research and tailored guidance, depending on your own wishes and needs.
The Onderzoek & Innovatie Groep is established in 2005, by Kees van Heuveln. We immediately joined the Business Information Group (BIG) to guarantee proper and thorough studies. In the first years, the Onderzoek & Innovatie Groep has focused on conducting satisfaction studies. In the meantime, the services have extended considerably to several studies, particularly in the sectors of education, health care and companies.
Since the founding of the Onderzoek & Innovatie Groep, we have built up a large customer group. In that way, we gained a lot of experience with customer satisfaction-, image-, and customized studies. We execute these studies for several target groups.
Also in the field of consultancy, the Onderzoek & Innovatie Groep has grown in recent years. To implement the results in practice, a solid advice is of great importance. This is increasingly being recognized by our customers.
In the future, we will focus on the extension of our customer group on the one hand, on the other hand we will focus on intensifying the existing relations.
Number of employees: 6
Background and experience
Kees van Heuveln – Director. More than 10 years, before the start of the Onderzoek & Innovatie Groep, Kees has been self-employed in the field of market research and consultancy.
Maaike van der Gaag – Market researcher. Maaike works at the Onderzoek & Innovatie Groep since 2007. Her specialization is conducting research and giving advice in, among others, the education industry.
Lotte Arjaans – Market researcher. Since 2009, Lotte works at the Onderzoek & Innovatie Groep. Her specialization is conducting research in, among others, the health care industry.
Rolien Duiven – Research associate. In April 2011, Rolien started working at the Onderzoek & Innovatie Groep. Besides conducting research, she is concerned with the external communication.
Fernand van Heuveln – Research associate. Fernand works at the Onderzoek & Innovatie Groep since 2008. He supports the market researchers in carrying out the studies.
Hadewig Zuidhof – Research associate. Hadewig works at the Onderzoek & Innovatie Groep since 2009. She supports the market researchers in carrying out the studies.
Member of professional associations
ESOMAR (World Association of Opinion and Marketing Research Professionals)