PMR Consulting & Research Poland

Poland

Mogilska 100
31-546 Kraków
Poland
Tel: +48 12 201 34 60
E-mail: info@pmrcr.com
Website: www.pmrcr.com

PMR Research (www.pmrcr.com) offers full array of research services at all stages of the projects, also providing fieldwork services for other research companies. PMR Research provides both quantitative studies (telephone, CATI, face to face) and qualitative studies (focus groups, in-depth interviews). We also specialise in customer satisfaction studies (B2B and B2C), brand awareness and brand image research, distribution and competition studies, segmentation analyses, name, packaging and product tests, advertising campaign effectiveness, usage & attitude research, online surveys and comprehensive industry analyses and forecasts in all market sectors focusing especially on pharmaceutical, medical and healthcare.

Our methodologies

PMR Brand Image Insight – guarantees our clients reliable answers to inquires about their products and services. Today, brands are the ultimate asset of companies and brand image research is a significant support in the creation of marketing strategies.

PMR Medical Panel – we offer access to a continually expanding panel of doctors in Poland. Panel participants are various healthcare specialists who have agreed to take part in medical and pharmaceutical market research studies conducted by PMR Research.

PMR Market Insight – assists in the complex preparation of reports and industry analysis. It defines the ways in which data should be collected for such reports and outlines the methods to be used in analysing the gathered information in order to obtain a true picture of the market in question

PMR Research’s services are available in over 20 countries of Central and Eastern Europe. Co-operation with foreign partners allows us to undertake projects throughout Central and Eastern Europe and in other countries. We have a wide experience of working as a single point of contact for clients ordering multicountry projects. This saves our clients’ time and guarantees consistent high quality and format of deliverables from all the countries covered by the project/research.

Company history

PMR (www.pmrcorporate.com) is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern European countries as well as other emerging markets. PMR’s key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, PMR is one of the largest companies of its type in the region.

PMR Research (www.research-pmr.com) is the specialised custom research unit of PMR. It offers a full array of qualitative and quantitative research methodologies, providing services such as customer satisfaction studies, brand awareness and brand image research, distribution and competition studies, segmentation analyses, fieldwork, online surveys and customised analyses of selected branches of the economy. PMR Research’s services are available in over 20 countries of Central and Eastern Europe.

Number of employees: PMR 85, PMR Research 10

Key employees with some personal information

Marcin Rzepka, Head of Research Services: Marcin experience includes customers’ research, B2B research and studying of the effectiveness of the organization. Marcin carried out projects in a variety of industries, including: financial sector, FMCG, telecom, IT or construction and specialized in satisfaction research, client segmentation, products’ optimization

Tomasz Deluga, Senior Research Executive: Tomasz specialises in quantitative research and statistical data analysis. He has carried out a number of CATI, face-to-face and central location/in hall test projects, as well as studies based on PMR Market Insight methodology. His experience includes research into financial, FMCG, healthcare, publishing, construction, metallurgy, IT and telecommunications, petrochemicals, energy and the power industry.

Anna Grabara, Senior Research Executive: Anna is experienced in various research projects involving desk research, qualitative and quantitative research (especially projects using CATI technique), including image & satisfaction studies. She has carried out projects regarding media, healthcare, clothing & footwear, food, construction, retail, tourism and services markets. She has also taken part in projects on functioning of public institutions.

Monika Grzywa, Senior Research Executive: Monika is experienced in various research projects involving desk research, quantitative and qualitative studies (especially projects using FGI and IDI techniques). She has carried out projects regarding public management, customer satisfaction, labour market and many more.

Member of professional associations:
ESOMAR
EphMRA