The Corn Exchange, Drury Lane
L2 7QL Liverpool
Tel: 0044 151 225 0220
Fax: 0044 151 225 0221
Our ten core services
1.QUANTITATIVE RESEARCH – face-to-face, postal services, telephone interviews – B2C and B2B
2.QUALITATIVE RESEARCH – Focus Groups, in-depth interviews, workshops
3.CUSTOMER SATISFACTION SURVEY – Measuring customer satisfaction, with particular specialisation in satisfaction with the service provided by call centres
4.DATA ANALYSIS – From simple cross tabulated data to complex interpretation of data relationships, we can help you get more out of your data.
5.MULTI-VARIATE ANALYSIS – including correlation, regression, conjoint, cluster and factor analyses
6.ONLINE RESEARCH – research is conducted via the Internet either by hosting a questionnaire on the client’s website or by sending a link via e-mail to a target database.
7.SURVEY QUESTIONNAIRE DESIGN – A well-designed questionnaire motivates the respondent to provide complete and accurate information, and increases the likelihood of the research generating the required information.
8.NEW BUSINESS START UP RESEARCH – Research is imperative if starting up a new business or launching a new product. Research can inform the organisation on demand for the product or service, as well as information on competitors and pricing.
9.EMPLOYEE SATISFACTION RESEARCH – to ascertain the key drivers of employee satisfaction and dissatisfaction within a company, to increase productivity and reduce staff turnover
10.DESK RESEARCH – where the information is collected using secondary data, e.g. newspapers, the Internet, company reports, authoritative sources
The Murray Consultancy Ltd is a full service Market Research and Analysis Agency headed by David Murray, a research practitioner with over thirty years experience in Market and Social Research. Over the last eleven years the company has built up an enviable client base of private, public and voluntary sector organisations, which has resulted in repeat business, referrals and company growth. The Murray Consultancy is built on not only meeting client’s expectations, but very often exceeding them. Value is added to each research project by the application of multivariate statistical techniques.
• The Murray Consultancy has recently won a prestigious European award
• David Murray is an approved mentor for the Merseyside Special Investment Fund
• David Murray is a member of the Market Research Society
• David Murray is Chair of the Merseyside branch of the Chartered Institute of Marketing
• David Murray is the UK representative of the pan-European Business Information Group comprising a membership of 14 countries
Number of employees: Two full-time; two part-time employees
Background And Experience
David Murray (Director) – business owner, 30 years in market research – responsible for sales, and marketing, client liaison, project management, presentations to clients
John Gibbons (Market Research Manager) – Economics Graduate, gap year teaching English in China, with company for six years; responsible for data analysis and report writing
Cathy Dwyer (Fieldwork supervisor) – 30 years experience as a researcher responsible for fieldwork and quality control
Ron Clayton (Data Analyst) – responsible for spec writing, coding and editing, data inputting and verification
Member of professional associations:
Chartered Institute of Marketing
Market Research Society